Why is event management technology even important?
Well, before event management software, event planning was a manual process. Every contact had to be manually inputted into a database either through Microsoft Excel or on paper. Needless to say, this was time-consuming and left plenty of room for error.
Today, event management services are supported by innovative technology. Such technological developments enable event planners to support every aspect of the event cycle automatically. Event planners can transition from planning and promotion to data collection post-event seamlessly.
With a complex array of technology available to event organizers today, event planning can seem like a breeze. But, some research is required for selecting the right type of event management technology. Some tools work efficiently well together while others perform competing tasks.
In this article, you will navigate through the world of innovative event management tools. From planning and promotion to post-event, software and technology that will support every aspect of the event cycle are highlighted to ensure you have a seamless event experience.
Having an on-brand event website is fundamental for event planning companies. An event website is an important communication tool to guide prospective attendees through the decision funnel. Effectively communicating the event experience can convert website visitors into event attendees.
An event website is also important for you to be able to access marketing campaign insights. The data you collect from your event website will allow you to optimize marketing efforts to drive registration.
Event registration tools are an industry standard. Starting off on the right foot will allow you to manage your next event efficiently. The right event registration management software will simplify the registration process. This will save you time and prevent frustration later.
The wide array of event registration tools available differ according to your needs. Some registration tools like Boomset specialize in onsite attendee experience. Others like Aventri will integrate with your event website to centralize event management.
Marketing automation software is essential as it consolidates the different components that make up the event management process. Event promotion, registry tracking, and data analyses are just some examples of what can be done with marketing automation software.
Using marketing automation software will allow you to create personalized and adaptive experiences for attendees not otherwise possible. Marketing automation is particularly useful for medium to large organizations who put on large-scale events.
A critical decision during the event planning phase is venue selection. The venue you choose can have a significant impact on event success. The wrong venue can spell disaster while the right venue can help create a memorable, immersive experience.
Venue sourcing tools allow event planners to find the venue and space for their needs. A venue marketplace does the heavy lifting. Event planners can easily search and browse through a wide selection of venue options with just a click or tap of the button.
Event attendees are more tech-savvy than they have ever been. This comes with certain expectations. Events today must come with a mobile app. A mobile event app allows organizations to seamlessly interact with their attendees, delivering a personalized experience.
The best mobile apps for your event come with features that allow you and your attendees to naturally network. Attendees should be able to access important event information, event announcements, appointment schedules, and tailor their event experience through the mobile app.
A challenge with event management solutions is that many don’t natively support additional services. To resolve this issue, you need software integration. Software integration makes it easier for all of your event management tools to work together.
Software integration offers a unified data exchange across your event management tech stack. Creating a seamless flow of data can help you achieve a much smoother and streamlined planning process. This results in a more engaging and highly impactful event experience.
No event today is complete without post-event analytics. Data analytics allows event planners to effectively measure the performance of their event. Having key performance indicators (KPIs) is necessary to measure the impact of your event and all of its different components.
Event analytics provides actionable insights that can determine what improvements must be made for future events. Analytics help you understand your event performance better. With analytics, you can make smarter decisions regarding marketing efforts, ticket sales, and attendee feedback.
Enhancing event success starts with an informed planning process. This, of course, requires using the right event management technology.
Using the right event management solutions for your event needs will keep your attendees happy and engaged. By using the right event management tools, you increase participation from attendees which, ultimately, ensures event success.
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